Zurich Classic
We worked with the tournament to shape the hospitality assets around what our client actually needed, which was better location, better access and a guest experience that felt unmistakably New Orleans.
The result was a bespoke chalet built high above the water on TPC Louisiana’s signature hole, along with access to “Best of the Zurich Classic,” the tournament’s most popular all-inclusive VIP ticket. Throughout the course, guests could sample signature dishes from the most iconic restaurants in New Orleans.
Only in New Orleans
Off the course, Back9 is often tasked with developing industry forums and activities that appeal to a broader range of interests, so in this case we curated an itinerary that celebrated the unique culture of The Big Easy.
Highlights included a gator-filled swamp tour, a visit to the highly acclaimed National World War II Museum and a private jazz show at the iconic Preservation Hall.
Taking it to the Streets
Nothing says New Orleans like a spirited Second Line Parade, complete with police escort, festive brass band, costumed stilt walkers and plenty of Mardi Gras-style beads for our guests.
We danced and marched down Magazine Street to our Gala Dinner at a legendary New Orleans venue, where a Creole-inspired feast and fireside chat with a PGA TOUR legend awaited.
