F1 MIAMI
Inspired by F1 Miami’s exotic and lively atmosphere, we created a premium experience for 60 C-suite guests, highlighted by an always-on hospitality lounge that served as a home base for attendees.
The lounge featured subtle, yet elegant client branding, vibrant florals, thematic motor racing elements and friendly uniformed staff. Back9 also handled advance guest communications, VIP gifting and premium transportation to help different tiers of guests arrive seamlessly to the Paddock Club, Villas and Start-Finish Grandstand.
Welcome to Your Room
Upon checking into their accommodations, guests were welcomed with a high-quality, branded gift box featuring premium gifts and race day essentials.
Topped by a welcome note from leadership, the box included luxury premium sunglasses, a tastefully branded Lululemon belt bag, health & wellness kit, rechargeable fan and a miniature branded keepsake F1 car.
Riding in Style
Getting in and out of an F1 race is a race in itself, so we coordinated a seamless ground transportation playbook that included detailed manifestos, disciplined guest communications, luxury shuttles and dedicated staff.
Thanks to extensive F1 experience, real-time communication, thoughtful branding and the ability to leverage key relationships, our guests arrived and departed seamlessly from the Paddock Club, Villas and Start-Finish Grandstand.
